From a Business point of view:

• It allows you to manage your website and empower others within your company to contribute, administer, etc.
• It provides a platform that is open to almost any specific need

From a Development Point of View:

• JOOMLA! Shouldn’t be just viewed as a way to administer content.  It provides a framework from which to build any application you may need.

• Because of its flexible templating engine, a re-design of your site won’t constitute a complete re-do of the every web page.  Simply change the template and a few minor things and you will have a whole new look.

• Joomla’s framework includes many features such as built in security, user management, easy extendability…..thus enabling the dev of your site to stay focused on your specific needs / applications.  (takes the web development out of website development).  

• Joomla has a well documented framework and a very active community.

Joomla Features

The JOOMLA! CMS is no rookie in the market!  It has been deployed by companies such as Porche Brazil to provide their website backbone.  Joomla’s content publishing allows you to quickly create content for websites, control access to your documents, administer user created content, and more.

The modules in Joomla provide easy to move blocked of code.  Moving something on your site now doesn’t require you to change every page on your site.

The Joomla components allow you to install mini-applications in your site; thus allowing you to install applications such as e-commerce / shopping carts, photo galleries, form builders, forums, and more!

The user manager provides extendible control over registered and special users.  From simple, public access, to control over authors publishers, and administrators

Open Source

A lot of people think “second class” when they hear “open source”.  This is probably justifiable depending on what they have used.  However, JOOMLA! ranks within the premium products of the Open Source community; showcasing a world-class team of developers and a thriving community.

Building from scratch a system similar to Joomla would cost tens of thousands of dollars.  Thus by selecting Joomla as your CMS / Development, you eliminate large chunks of start-up costs and let your budget focus specifically on the immediate need of your site / application.

Joomla is the most popular GPL CMS in the world.  Its community can be found in almost every country, it’s system translated in many languages, and can be used to fit almost any need.