Web Design Jersey

SEO Strategy

Blue Llama can assist you in determining what keywords (search terms) will provide the most effective traffic for your business. We'll look at your website content, visitors statistics (analytics) and speak to you about your products, USPs and business aims. Armed with this information we can then present you with a strategy and costing to start boosting your visitor numbers and improving your conversion rate.

The strategy will likely involve both on-site and off-site SEO. On-site (or internal) SEO is looking at the content, structure and organisation of your website and optimising these elements so that pages can be better indexed and categorised by search engines. Off-site SEO, also referred to as external SEO or link building, relates to the acquiring of links to your web pages from other websites.  Google uses external links as a measure of popularity and it is at the core of their ranking algorithm. Social Media factors, such as Facebook Likes, Google +1s and Tweets are increasingly becoming a ranking factor too.  Blue Llama can advise on your Social Media strategy as part of an SEO consultation.  

The video above gives a brief introduction to SEO, however as you can appreciate with Google operating a multi billion dollar operation based on Search, manipulating search results is not child's play.

Example results

Number 1 position in Google.co.uk for "cheap glasses"

We recently achieved the number 1 ranking on Google.co.uk for the search term cheap glasses.  This keyword has 27,000 UK searches each month, and will attract £40,000 in revenue for our client within a year.   

SEO Costs

Although one off SEO tasks can be beneficial, SEO should be conducted as a circular process 

Pricing for SEO really depend on your objectives. It's important to be realistic with your expectations. If you are a new online shop selling children's toys, it is an unrealistic to expect the no.1 position for the search term "toys". It can be beneficial to focus on what niches you operate within, this could be your geographic location e.g. "toys jersey" or something specific about your product e.g. "organic toys". SEO is often about building up traffic over time, starting with less common keywords before focusing in on higher traffic terms.  

As a starting point, Blue Llama offers a one day SEO audit service for £250.  For this we will sit down with you and discuss with you your objectives, assess your website for on page SEO and look at suitable keywords to increase effective traffic.  We will then provde you with a written report laying out our findings and giving honest recommendation to increase organic traffic and maximise return on investment.   

For a free SEO quotation, drop us a line with your website address and an idea of the key words you are looking to focus on.

For more information on SEO see our blog posts on SEO for Small Business Websites and SEO Guides for Small Business.