Home Services Traditional Mailshots

Traditional Mailshot Campaigns

Jersey MailshotsWhile email has pretty much put traditional letter writing to bed, everyone still loves to receive something through the post!  We don't recommend doing blind mailshots to random addresses, focus on existing clients for whom you already hold their address details.  One of the first rules of business is that it costs seven times as much to gain a new customer than retain an old one, so why not allocate some of your marketing budget on them!

Why use a Mailshot Campaign?

Our mailshot postcards can be used for a variety of purposes, such as letting people know of a change in premises, an upcoming sale or a new promotion.  The postcards are large A5 size and use full colour on both sides.  We can even personalise each postcard with, for example, the recipient's name, or any bit of information you might hold about them on your database.  We recommend something humorous on the front of the postcard and a brief, clear message on the back.  We'll meet with you anyway to talk things through as part of the package. 

Below is an example postcard that Blue Llama sent out to potential customers in Jersey, where we felt their existing website was a little dated.  We personalised both the front and the back of the postcards with the recipient's website address.  

Jersey Mailshot example

Typical Prices

Our minimum order quantity is 250 postcards at a cost £375 (£1.50 per postcard).  Orders of over 1000 are charged at £1.00 per postcard.  Prices include an in-person information gathering session, a design to meet with your specifications and all print and postage costs to UK and Jersey addresses.  You will need to have an export of your customers' addresses including postcodes, preferably in spreadsheet format, otherwise further costs may be levied.   

Types of Print Media available

As well as A5 postcards, we can also do smaller A6 postcards, as well as enveloped Christmas cards and A4 letters.  

If you want to take the first step to increasing customer retention then why not give us a shout and find out how mailshots could benefit your business.

 

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