Content Management System (CMS) :: A content management system is what allows company employees to publish new content to their web sites through easy to administrate web based applications. These systems eliminate the need for content writers to be concerned with technical details.
Search Engine Optimisation (SEO) :: The use of various techniques to improve a web site's ranking in search engine result pages and thus attract more visitors. Can involve optimising web page code, link building, creating Sitemaps and identification and inclusions of key words and phrases.
Blog :: Website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Useful method for both attracting new visitors and encouraging existing visitors to return
Web Hosting :: The service of hosting a web site on the Internet and making it viewable for other users. Web sites consist of hundreds of files including text, images and computer code. The host is the physical computer that stores these files.
Social Media Marketing :: Using Social Media platforms like Facebook, Twitter and LinkedIn to market a company for product. These methods encourage user interaction and the spreading of their message virally.
Google AdSense :: AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
Google AdWords :: Google AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different standard sizes.
Digital Marketing :: This is a all encompassing term for the promoting of brands and website pages using all forms of digital advertising channels to reach consumers. This includes PPC, organic SEO, blogging, email marketing, SMS, banner advertising, social media amongst a heap of others.
Joomla :: A popular open source (free to use and adapt) content management system (CMS) that allows you to easily build attractive websites and maintain them. It is easy to use and extendable.
VirtueMart :: A very comprehensive Shopping Cart plugin that entends the Joomla CMS into a fully functioing e-commerce platform.
WordPress :: The Web's most widely used CMS, orginally used as a blogging platform but now a full featured CMS. It is free, fast, easy to use and continually being developed to include new features.
Magento :: The defacto e-commerce CMS. Simple enough to be used by small online shops but powerful enough for enterprise retailers too, Magento is leading the way in enabling commerce on the web.
Linkbuilding :: A technique used to increase your rankings on Google and other search engines through gaining links to your web pages from external websites and social media sites.